Advertising in Digital Magazines

Why You Should Advertise In Digital Magazines

For over a decade now, the number of people who use mobile devices to access the internet has been on a very steady rise and projections are that the numbers will keep increasing for the foreseeable future. For magazine publishers who initially thought that the arrival of online magazines was going to spell the death knoll for printed versions, the good and surprising news is that the two versions actually work in tandem. 

Even more heartening for magazine publishers is info that Americans still do enjoy reading magazines. While some millennials might read only an online version of a magazine, the older generations might peruse an online version but still go ahead to buy the printed version.

Some statistics about the behaviors of readers of online magazines should help advertisers realize how powerful online magazines are as an ad channel. 

First, nearly 20% of tablet owners read digital magazines about three times a month and close to 50% read such magazines at least once per month.

Secondly, and perhaps most importantly, 80% of digital magazine readers take some action after reading a magazine – they could visit a suggested website, share the link with friends or take some other action. When you consider the millions of people that are interacting daily on social media, you can imagine the kind of audience a message that is shared online could reach in an instant.

Digital ads help you know your audience

Today, the publishers of digital magazines have sophisticated software that enables them to track readers and to find out their preferences. This way they are able to create content that is geared towards specific audiences knowing that the readers will click on ads distributed with the content.

Analytics available to online magazine publishers let them know the exact number of people who clicked on ads. This is info that the publisher can share with an advertiser and it will act as guidance for future ad campaigns.

Where printed versions of magazines took days, weeks or even months to reach readers, online copies reach the targeted audience instantly. Moreover, with your ad in an online magazine you are reaching a global audience. Given the interactive nature of online publications, the people that read your message today could start responding the very same day. This makes it possible to take quick action and will ultimately save your advertising dollars.

Create Catchy ads with your Magazine advertising

You can use either the staff in your marketing department or seek the services of a pro ad agency to create the most creative and imaginative ads. The point to remember here is that the magazine reader will not be drawn to your ad unless it has something truly compelling. From the headlines you create to the text and graphics, you need to know the kind of ad that has the ability to hypnotize your target audience.

Decide on the size of your ad and where to place it
The back page of a magazine and the places next to the most read columns in a magazine are some of the most expensive places for ad placement but, for budgetary reasons, these places might be beyond your reach. Bigger ads also cost more.

If you can afford neither a big ad nor the big-reach sections of a magazine, you could still give your small ad plenty of mileage by placing it next to a big. Inevitably, the people reading the big ad will also read yours.

Magazines are a great advertising avenue and if you employed the right strategies you could use them to help build your brand.

Strategies that will make magazine ads work

Most companies use an integrated approach in advertising by carrying out ads in multiple channels. You’ll therefore find a company advertising in radio, TV, magazines and a variety of digital channels.

Because of its ability to target very specific audiences, magazine advertising is always one of the channels that many companies use. While magazine advertising has really huge potential, the success you’ll achieve with it will be determined to a great extent by the ad strategies you put in place. What are the very specific strategies that will make magazine ads work for your business?

Identify the right magazine
The biggest secret to making your marketing message reach you target audience is in identifying the magazine that is right for you. Ideally, carrying your ad in a magazine that is industry-specific will guarantee that your ad reaches a very specific audience.

While magazines serving your industry could be ideal for your ads, it should also be noted that a magazine’s reputation is paramount. If the available industry-specific magazines have a poor public image, putting your ad there could be inconsequential. In situations like that you might consider advertising in a general publication that is highly rated.

Advantages of Magazine Advertising


The sub-prime crisis hit businesses globally and magazines were not spared. Pressed by the uncertainties of the global economy then, many companies undertook drastic cost-cutting measures and in most companies the marketing departments were the worst hit. Advertising expenses were greatly reduced and ad revenues for magazines plummeted.
With subsequent improvements in the global economic outlook, many companies have been slowly but surely going back to advertising in magazines in appreciation of the benefits that this ad channel offers.

Great at audience targeting
Magazines provide an ideal channel to target a specific audience. There are magazines that specifically address women issues and others that target people in a certain geographical location. Other magazines target people of certain age groups while others are industry-specific. In a nutshell, when you carry your ad in a magazine, you know the exact people it is going to reach. This is very much unlike a general readership newspaper whose consumers you can never be certain about.

Better quality and prestigious ads
The glossy ads carried in magazines are irresistible to readers. Unlike a newspaper ad, an ad in a magazine is usually sharper. Presented in full color, such an ad gives you prestige in the eyes of the reader and is a good way to help build your brand.

Longer shelf life
People hold on to magazines for longer periods than they do newspapers and publications. Since some magazines address gender or industry-specific issues, they have a timeless quality. The matters discussed in one issue might have far-reaching consequences and readers usually hold on to these publications for long periods. Some people could also keep important magazines as reference material. When you advertise in a magazine therefore, your ad will continue reaching potential customers long after the ad is published.

A loyal fan base
Considering the quality and printing costs associated with magazine ads, they tend to be rather pricey and this is one of the reasons that make some people shy away. However, it is important to remember that most magazines have loyal fans that would never miss an issue and you are therefore assured that your ad will reach the intended audience. Rather than miss out on the advantages of running magazine ads, some companies choose to take small-sized ads while others negotiate favorable terms with the publishers. Publishers could give you special discounts if you book your space in advance or when you run ads in several issues.

Wide Instant Reach with Magazine advertising

If time is money, you save a lot of it when you make your publication available in a digital format. It takes time to print and distribute a paper publication and this time is saved when you provide a digital publication as the distribution is done instantly over the internet. Digital publications also overcome the geographical barriers that paper publications have to contend with. At the touch of a button, you can make your publication available to subscribers all over the world.

Greater quality
With a print publication, you are limited to using only images and written content. A digital publication has both of these and, in addition, could incorporate videos and slides. The user experience is therefore enhanced when you provide a digital publication.

Good for advertisers
With a print publication, there is no precise way of telling who exactly it reaches. The person who runs an ad in such a publication cannot be sure that the ad reached the targeted audience. With a digital publication, the advertiser knows with exact precision the number of people that clicked on an ad.

With so much going for digital publications, there is no reason why your magazine should not be available in this format.

Why your magazine should go Ditital

Making magazines, newspapers, catalogs and other publications available in digital format has distinct advantages and there is a reason why even the oldest magazines have made the move to make their publications available in both paper and digital forms. When publications went digital initially, some people predicted that the paper versions were on their way out. While digital publications dealt a blow on the paper versions, it was not fatal and today it is safe to say that the two versions actually play a complementary role.
What are the advantages of making a publication available in digital form?

Good for the environment
With all the environmental degradation that we have experienced in recent times, any effort that is made towards environmental conservation is welcome and making your publication available in a digital form could be your biggest contribution. With digital magazines, you do not need to cut trees to get paper. Moreover, the fuel that is used to distribute paper magazines is saved when you produce a digital publication.

Lower production costs
The printing costs associated with a paper publication can be prohibitive and these expenses are avoided when you provide your publication digitally. With a digital copy, you also do not need to pay newsstand expenses. Moreover, printed publications that never get sold represent an expense that is avoided when you avail your publication digitally.

How to Blow your Business Up

When I say Blow it up I’m not talking Dynamite. I’m speaking of why you started the business to begin with.  To increase customers and make money.  Part of this is finding the customers which can be very tricky.  Unless you know exactly what to do and I’m going to tell you.  Having a strong online presence on the internet should be obvious but many people just don’t see it.  It starts with building a website that will not only attract customers but close the deal.  We reached out to a company which specializes in web design and here is what they had to say.

Are you in dire need of expert Web Design Service? We are here for you.

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When you need a powerful online presence, We work with you to achieve your business presence. We’ll make sure that every aspect of your website gets taken care of, while you run along and take good care of your business.

Your website is a good representation about your company’s brand, hence it should be presented in a great way. We truly understand that each business is unique. Gone are the days of cookie cutter type designs. What every site owner needs now is a site that communicates and increase awareness to their brand. That’s why we are bent to give you the most suitable site that fits every needs of every company. We work hard to deliver a custom built site that speaks about your brand to the rest of the world.

A greatly managed online marketing plan is a great help in putting your business to the frontline, where your customers can have direct access. This is the thing that truly matters more.

Technology changes every now and then. With the Web Design Experts onboard, you can rest be assured that your site gets updated, maintained and changed to keep it up par with the latest trends in web design and website standards.

You won’t ever have to worry about server downtimes or any kind of problems that you might encounter. The experts are always ready to help you round the clock, 24 hours a day, seven days a week. We’re just a quick call away and very passionate about helping every business succeed.

The expert web designers are your business partners. Not all companies understand and knows your business inside and out. We are a reliable and trustworthy company that understands your goals and every aspect of your business before laying out their blueprints for success. We are dedicated to ensure that every client gets the best out of our service. Every single one of our clients have their own set of contact persons who will work with them from start to finish. We will also extend our valuable services even after the successful site launch. We are committed to serve consistently with deep passion and total quality to all of our services!

Whether you are looking forward to build your site or whether you are already optimizing it to boost its growth and performance, we are always excited to embark with your website’s journey. We deliver designs that are not only centered on its aesthetic aspects but also on its functionality aspect.

SEO & Internet Marketing

Who needs a website that doesn’t get noticed? With the help of our highly experienced and knowledgeable designers, your website’s online presence and saturation will definitely be unstoppable. We give you up to date and real time demographics of your visitors to help you study their preferences and behaviors. This will help you device an effective marketing tactic that will surely put your site on the spotlight.

Boost Brand Awareness
Through our careful brainstorming, we are able to create an ingenious branding awareness that has helped many site owners get great impressions from customers. Our ideas are not built purely on facts but also on the latest trends and patterns.

A Fluid web design
Customers will love your site even more if it runs smoothly on any given platform, whether you’re browsing on a laptop, a mobile device, or an iPad. The web design experts  will deliver you a responsive website that looks beautiful in all devices.

Whatever your needs are, you can rely on this web design experts to give you consistent, fast and reliable service within your budget. Call them today to find out how they would revamp your site.

This week we talk about Life

What would you define the best part of life?

For most it’s Happiness. What are you happy about today?  Happiness is defined as a Mental or Emotional state of well being defined by positive or pleasant emotions ranging from contentment to intense joy.  A variety of biological, psychological, religious and philosophical approaches have striven to define happiness and identify its sources.  More definitions of Happiness here..

You know what makes me happy – treating people nicely. When you go to a restaurant and the waitress does an amazing job, tipping her for a job well done is deserving and also well bring great gratitude. Being nice just feels good. When it comes to your parents are you nice enough to them? You know they won’t be around forever and probably will be gone well before you are. So it’s important you take advantage of today and spend as much time as you can with them. Doing nice things for them is also a given. If you need an idea here are some things you can do. You can pay a cleaning company to clean their house up on Valentines day and send flowers to your Mother from your Father. She will never know and he will probably just say you’re welcome when she kisses him on the cheek for being such a loving husband.

For mothers day one year I hired a company to clean my mothers windows – – She had no clue they were coming, so apparently she dang near chased them off the front porch. After they convinced her the cleaning wasn’t going to cost her anything she welcomed them in with open arms. All the gifts money can buy often don’t compare with just being there for them. Sometimes all they want is to just talk and for you to tell them how much you love them. If your parents live close after you’re done reading this drive over and say hi to them. Maybe take your mother to lunch then to the beauty salon. Your father, well he will probably want to hit Sears and look at the tools. It may seem boring to you, but it means the world to them.

Here are some tips to being happier.

  1.  Don’t worry, be Happy – Happiness is more of an achievement than it is a gift from God.  He isn’t going to single handily make your happy.  However god will help you through hard times and happiness is easier found with him.
  2. Forgiveness – To hold a grudge is a form of stress.  It will build up deep in your stomach.  Have you ever felt the knot?  It isn’t healthy, so just forgive your enemies and move on.  You don’t have to be friends or hang out with them, just forgive and move on.
  3. Counteract Negative thoughts – We all have heard that little voice in our head saying things like, You can’t do this.  Or you aren’t good enough.  You need to set that little voice straight, cut it off and yell back at it, I can and will do this.  Just don’t scream at it in public, you may scare people.

The Advantages Of Magazine Subscriptions

Women's magazines

Yоu hаvе сhесkеd оut a few issues оf a cookery mаgаzіnе in уоur frіеnd’ѕ house аnd уоu wеrе іmрrеѕѕеd wіth thе аrtісlеѕ written іn thаt magazine. As уоu were really impressed by the magazine’s ԛuаlіtу, you wаnt tо get hоld of the іѕѕuеѕ rеgulаrlу. Yоu hаvе purchase ѕоmе оf the іѕѕuеѕ оf thе magazine frоm thе nеwѕѕtаnd but іt іѕ rеаllу dіffісult fоr уоu tо remember thе іѕѕuе dаtеѕ. Therefore, уоu hаvе dесіdеd tо орt fоr a mаgаzіnе ѕubѕсrірtіоn. Wеll, уоu are nоt thе оnlу one, whо hаѕ орtеd fоr a mаgаzіnе ѕubѕсrірtіоn. Nowadays, mоѕt оf thе rеаdеrѕ рrеfеr tо ѕubѕсrіbе fоr thе mаgаzіnе they lіkе tо read.

There are ѕеvеrаl reasons fоr which реорlе рrеfеr tо орt for mаgаzіnе ѕubѕсrірtіоn. By орtіng to ѕubѕсrіbе for a mаgаzіnе, уоu саn gеt multірlе advantages. Onе оf the аdvаntаgеѕ is obviously gеttіng thе best value оf your money. When уоu are орtіng fоr the ѕubѕсrірtіоn of a mаgаzіnе, уоu wіll ѕurеlу get a discount on thе price оf thе mаgаzіnе. As you gеt the ѕаmе magazine аt a dіѕсоuntеd рrісе, уоu саn ѕurеlу gеt thе bеѕt vаluе of уоur mоnеу.

Many publication hоuѕеѕ provide dіffеrеnt lucrative offers, like gifts аnd gіft vouchers along with thе price discounts. If уоu are luсkу еnоugh to get hоld оf different gіft items with уоur mаgаzіnе ѕubѕсrірtіоn. Mаnу of these gіft items are useful іn your еvеrуdау lіfе аnd ѕо you саn ѕаvе ѕоmе mоnеу that you wоuld have rеԛuіrеd tо рurсhаѕе the gift.

Whеn уоu ѕubѕсrіbе fоr a magazine, уоu will fіnd dіffеrеnt расkаgеѕ. Sоmе are fоr thrее mоnthѕ, ѕоmе fоr six mоnthѕ аnd some аrе mоnthlу ѕubѕсrірtіоnѕ. Depending оn уоur сhоісе, уоu can select thе tуре оf ѕubѕсrірtіоn. Whаtеvеr bе thе реrіоd оf ѕubѕсrірtіоn уоu have selected, you can be assured thаt уоu will receive regular іѕѕuеѕ of thе magazine thrоughоut thаt time period. Thеrеfоrе, уоu will nоt hаvе to take the pain оf rеmеmbеrіng every іѕѕuе dаtе оf thе magazine. Evеn іf you fоrgеt the issue dаtе of thе mаgаzіnе, you wіll gеt hоld оf thе mаgаzіnе іn tіmе and can еnjоу reading the magazine аt your lеіѕurе.

Subѕсrірtіоn for a mаgаzіnе аlѕо hеlрѕ a реrѕоn tо аvоіd the раіn of gоіng tо thе nеwѕѕtаnd to purchase thе іѕѕuеѕ of hіѕ fаvоrіtе magazine. Whеn you will ѕubѕсrіbе thе mаgаzіnе, іt wіll be delivered regularly іn уоur postal аddrеѕѕ. Thеrеfоrе, уоu wіll nоt hаvе tо ruѕh to thе stalls and search thе іѕѕuе оf thе mаgаzіnе that уоu wаnt tо rеаd. Mаgаzіnе ѕubѕсrірtіоnѕ are аdvаntаgеоuѕ іn multірlе wауѕ. It іѕ not оnlу advantageous fоr thе rеаdеrѕ but аlѕо іt is better fоr the publication houses.

When реорlе make the рауmеntѕ for thе magazine ѕubѕсrірtіоn, thе рublісаtіоn hоuѕеѕ саn gеt аѕѕurаnсе of receiving new rеаdеrѕ for few mоnthѕ or fоr уеаr. Thіѕ increases thе сіrсulаtіоn rаtе of the magazine. Aѕ people hаvе to pay thе ѕubѕсrірtіоn аmоunt together, mоrе funds іѕ dероѕіtеd on the соmраnу’ѕ account and they саn uѕе it fоr developing thе magazine іn future. Thаt іѕ whу, mаgаzіnе subscription оffеrѕ аrе advantageous for the ѕеllеrѕ as well as buуеrѕ.