Most companies use an integrated approach in advertising by carrying out ads in multiple channels. You’ll therefore find a company advertising in radio, TV, magazines and a variety of digital channels.
Because of its ability to target very specific audiences, magazine advertising is always one of the channels that many companies use. While magazine advertising has really huge potential, the success you’ll achieve with it will be determined to a great extent by the ad strategies you put in place. What are the very specific strategies that will make magazine ads work for your business?
Identify the right magazine
The biggest secret to making your marketing message reach you target audience is in identifying the magazine that is right for you. Ideally, carrying your ad in a magazine that is industry-specific will guarantee that your ad reaches a very specific audience.
While magazines serving your industry could be ideal for your ads, it should also be noted that a magazine’s reputation is paramount. If the available industry-specific magazines have a poor public image, putting your ad there could be inconsequential. In situations like that you might consider advertising in a general publication that is highly rated.