You can use either the staff in your marketing department or seek the services of a pro ad agency to create the most creative and imaginative ads. The point to remember here is that the magazine reader will not be drawn to your ad unless it has something truly compelling. From the headlines you create to the text and graphics, you need to know the kind of ad that has the ability to hypnotize your target audience.
Decide on the size of your ad and where to place it
The back page of a magazine and the places next to the most read columns in a magazine are some of the most expensive places for ad placement but, for budgetary reasons, these places might be beyond your reach. Bigger ads also cost more.
If you can afford neither a big ad nor the big-reach sections of a magazine, you could still give your small ad plenty of mileage by placing it next to a big. Inevitably, the people reading the big ad will also read yours.
Magazines are a great advertising avenue and if you employed the right strategies you could use them to help build your brand.